Marisa Bate takes Pen manufacturer Bic to the woodshed on account of their incredibly tone-deaf ad campaign on National Women’s Day:
That all changed around 10am yesterday. The internet caught wind of Bic’s #HappyWomensDay campaign and the maker of the world’s most inconsequential stationery became the internet’s Most Sexist Thing Ever in a couple of moments.
The advert shows a woman smiling, with the phrase “Look like a girl, Act like a lady, Think like a man, Work like a boss”.
I forwarded it on to two colleagues who had an identical response: “Is this a joke?”
I tried to make that Bic advert a bit more relatable pic.twitter.com/d0YLcdqxXM— TechnicallyRon (@TechnicallyRon) August 11, 2015
Here’s hoping that, at the very least, Bic’s executives learn something from this. Although, if the company’s history is anything to go by, chances are slim.