Analog Senses is a website about the human side of technology, featuring links, commentary and long-form articles about design, photography and the digital life, as well as other interesting things currently happening on planet Earth. It is written and produced by Álvaro Serrano.

Although I live in Madrid – the best city in the world – I was born in 1983 in Plasencia, a walled city in western Spain, small in size but steeped in History. The time was 1:05 a.m., it was Summer, and it also happened to be Tuesday. My eyes are green, just like my mother’s, and my favorite smell in the world is that of freshly brewed coffee, specially early in the morning.

In mid-2014 I was diagnosed with Type-1 Diabetes, which means my body cannot regulate my blood-sugar levels on its own.

I’m a scientist at heart, and a Telecommunication Engineer by trade. I also hold a Master’s degree in Bioengineering and Telemedicine. In the beginning of my career I used to work at a research group at Technical University of Madrid (UPM), developing apps for several medical research projects, of both national and international scope. I left the University in 2014 and for the next 3 years I worked as an independent software developer, writer, and photographer.

However, as entertaining as self-employment can be, by 2017 I felt like I really needed a change, and I decided to embark on a new career path as an R&D consultant. After a seven-year stint at Ayming, in 2024 I joined Deloitte Spain’s Gi³ branch, where I manage the R&D Incentives team.

If we’ve ever met, I’ve probably tried to take a picture of you at some point. Over the past decade, my relationship with photography quickly grew from hobby to passion to business, and now to everlasting love. Besides taking pictures every day, I used to be one of the co-hosts of the photography podcast Candid, alongside my friends Josh Ginter and Marius Masalar. These days, I alternate my focus – pun intended – between travel and boudoir photography.

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Colophon

Analog Senses is powered by the wonderful Octopress and uses my customized version of the Readify theme by Vladi Gleba, which is available under the MIT License. The site is hosted on Github Pages.

Special plugins used include Footnotes Popover by Matt Gemmell, Octopress Responsive Video Embed by Udo Kramer, and Octopress Spotify Play Button by Marc Riera.

Custom Web fonts used throughout the site include Garden Grown and Bebas Neue in the site’s header and also in the titles and headings. The body font is Proxima Nova, which should improve readability, especially on high-resolution (a.k.a. Retina) displays.

Images used to be hosted on Flickr! but, as of August 2025, they are now self-hosted and served by Github Pages, along with the rest of the site.

On the software front, Analog Senses is written and produced using Smultron, Git, GitHub, Terminal.app, and the Safari Web Browser on a Mac. Easy.

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Affiliate Link Policy

Analog Senses uses Amazon Affiliate links whenever possible. If you follow one of these links and buy something — whether it is the linked-to item or not — I’ll get a small kickback from Amazon. These links are currently the site’s main source of income.

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RSS Feed

The standard RSS Feed for this site is: http://analogsenses.com/feed

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Contact

Analog Senses doesn’t feature comments, but other forms of reader feedback are encouraged and appreciated. If you’d like to ask me anything, send comments, or just want to say hi, you can send me an email at “contact” @ this domain.

You should also follow me on Instagram: @analogsenses

Thank you!