If you’re thinking tweets, keep them upbeat and clever. But whatever you do, don’t start an “OH at the studio” account. Because what’s overheard is, quite frankly, a lot of bitching. A lot of pom-pom hat wearing four eyes complaining about how this isn’t “what they fucking signed up for.” My motto is “On Instagram they can’t hear you scream.” Unless you post videos. Don’t ever post videos.