Nintendo’s 1-Up →

March 31, 2015 |

M.G. Siegler:

At first, I thought it was kudos-worthy to realize they couldn’t do this alone. But thinking about it a bit more, it’s ridiculous that they aren’t doing this themselves. This segment of the market isn’t going away, and Nintendo should be taking it far more seriously than they are.

In a way, it reminds me of Apple’s partnership with Motorola on the ROKR iTunes-enabled phone. How well did that work out? A couple years later, we had the iPhone.

Agreed. As excited as some folks seem to be about the recently-announced licensing agreement, it’s hard to see it as little more than a half-hearted effort on Nintendo’s part. If they really cared about this, they’s do it themselves, as they’ve always done.

If Siegler’s correct, though — and I believe he is — it won’t be long before some of the higher ups at Nintendo start seeing things for what they really are.

Here’s hoping.