Felix Salmon:

What’s more, you don’t need to spend hundreds of dollars on first-growth Bordeaux for this to work. You just need to spend a little bit more than you normally do — enough that you consider it to be a _special_ bottle of wine. That’s it! When you sit down and pop it open, probably with people you love, in pleasant surroundings, everything is set for a very happy outcome.

Small pleasures. That’s what life is all about.

Via Daring Fireball.