AnalogSenses

By ÁLVARO SERRANO

Ben Brooks on newsletters and magazine apps →

October 02, 2014 |

Speaking of Ben Brooks, this is a great essay:

I could have a magazine, but what do I decide to publish in the magazine versus here? And when someone asks me to define my rules, and I cannot define them, that’s how and when I know there are no rules and thus no need for two publishing platforms.

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Can we trust Uber? →

October 02, 2014 |

Peter Sims:

Then, a funny thing happened. One night, a couple of years ago, I was in an Uber SUV in NYC, headed to Penn Station to catch the train to Washington DC when I got a text message from a tech socialite of sorts (I’ll spare her name because Gawker has already parodied her enough), but she’s someone I hardly know, asking me if I was in an Uber car at 33th and 5th (or, something like that). I replied that I was indeed, thinking that she must be in an adjacent car. Looking around, she continued to text with updates of my car’s whereabouts, so much so that I asked the driver if others could see my Uber location profile? “No,” he replied, “that’s not possible.”

Of course, Betteridge’s Law of Headlines applies. Shameful.

Via Ben Brooks.

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Matt Gemmell on the Apple Watch →

October 02, 2014 |

There are already smartwatches available, and they’re all also gadgets. They live in the tech sector too, and they’ve been designed and marketed as such, to the same old crowd of consumers. They are geek toys, without exception.

Apple doesn’t care about that market, because it’s a tiny segment of an industry they already dominate. What Apple cares about is the wristwatch market.

Excellent piece, and I’m largely in agreement. There’s no doubt that the Apple Watch will be extremely popular among geeks, and even mainstream consumers. What’s not so clear is whether it will succeed in charming users of traditional, mechanical watches. Those are a different kind of customer altogether, one that Apple has never courted before.

That is what may ultimately make or break the Apple Watch’s case as a timeless, iconic device, and take it beyond the space occupied by typical tech gadgets in people’s minds. Judging from Apple’s marketing strategy thus far, it looks like they’re keenly aware of that, and are acting accordingly.

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Hamster Wheel Standing Desk →

October 01, 2014 |

Rise up, sedentary sentients, and unleash that untapped potential within by marching endlessly towards a brilliant future of focused work. Step forward into a world of infinite potential, bounded only by the smooth arcs of a wheel. Step forward into the Hamster Wheel Standing Desk that will usher in a new era of unprecedented productivity.

I need to get me one of these.

Via Coudal Partners.

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The Gentleman's Wager →

October 01, 2014 |

Amazing commercial for Johnnie Walker Blue Label, starring Jude Law and Giancarlo Giannini, and directed by Jake Scott.

It’s stuff like this that makes me wish I liked scotch.

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Vogue magazine profiles Jony Ive →

October 01, 2014 |

Robert Sullivan:

Noticeably, his phone neither rings nor vibrates; he has designed the moment for concentration. He nurses a white mug of tea, and the only thing in the room besides an iPhone is the pair of reading glasses designed by his friend Marc Newson and tucked into the front of his T-shirt: simple, delicate, but clear and strong. “I wish I could articulate this more effectively,” he continues, addressing his ambitions as a designer. “But it is to have that sense that you know there couldn’t possibly be a sane or rational alternative.”

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A Dead World at Sunset | The Last Word on Nothing →

October 01, 2014 |

Jessa Gamble:

In mid-bound, the dog’s head swings up and his eyes lock onto me. Halting on a dime, he stares at me, and I at him. Very close. If he were a car, I could read his license plate. After an interminable five seconds, he turns and trots along at ninety degrees.

Then I see the others: first two, then three more. All huge, white-grey, stunning. I finally map their features onto what I know only from David Attenborough films.

Wolves.

Beautiful.

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Dear Young Men | Raptitude →

September 30, 2014 |

David Cain:

Throughout your life you’ll encounter sexist attitudes, even from your favorite people. Much of it will come in the form of what you are supposed to do, think and say, in order to be a man. And unless you’re not paying attention, you’ll almost certainly discover some of these attitudes in yourself. Sexism isn’t confined to bigots and wife-beaters. It’s too common, too normal for that. It is often subtle, unintentional, even well-meaning.

You have a responsibility here, whether you want it or not. Some of the very normal expectations that will be placed on you as a male — to distance yourself from femininity, to be tough and stolid, to laugh at certain jokes, to use words like “slut” without irony, to deride ambitious or non-traditional women, to dominate and emasculate other males — are keeping even the most enlightened parts of this world less hospitable for women than for you.

What an amazing letter.

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An interview with Elon Musk on the colonization of Mars | Aeon →

September 30, 2014 |

Ross Andersen interviews Elon Musk on the feasibility of an imminent human colonization of Mars.

In September, NASA selected SpaceX, along with Boeing, to become the first private company to launch astronauts to the International Space Station (ISS). Musk is on an epic run. But he keeps pushing his luck. In every interview, there is an outlandish new claim, a seeming impossibility, to which he attaches a tangible date. He is always giving you new reasons to doubt him.

It’a lovely interview, and it gives a glimpse of Musk’s genius:

‘I think there is a strong humanitarian argument for making life multi-planetary,’ he told me, ‘in order to safeguard the existence of humanity in the event that something catastrophic were to happen, in which case being poor or having a disease would be irrelevant, because humanity would be extinct. It would be like, “Good news, the problems of poverty and disease have been solved, but the bad news is there aren’t any humans left.”’

Elon Musk is the Nikola Tesla of our time. He’s a real-life Tony Stark. You should doubt him only at your own risk.

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