<![CDATA[Analog Senses]]> 2017-10-16T22:02:42+02:00 http://www.analogsenses.com/ Octopress <![CDATA[How the Canon G1 X Mark III came to be: the secret story]]> 2017-10-16T20:04:58+02:00 http://www.analogsenses.com/2017/10/16/the-secret-story-behind-canons-g1-x-mark-iii You’ve probably already heard but, earlier today, Canon announced their new PowerShot G1 X Mark III, their first compact camera with an APS-C sensor.

What you may not have heard, however, is how this unlikely camera came to be. It’s a very interesting story, and there are some important lessons to be learned here. That’s why I’ve decided to come forward and publish this article, even at the risk of burning a very well-placed source inside Canon USA. I’m sorry but I can’t stay silent; people need to know about this.

According to my source, exactly six months ago there was a very important executive meeting at One Canon Park, the company’s operational headquarters in Melville, NY. All the top brass from both Canon USA and Canon Japan were there, and the urgency of the meeting had been expressed in no uncertain terms. What follows is a word-for-word transcript of that meeting as recorded by my source, who personally attended it. I’ve merely redacted the real names of the people involved in order to preserve their privacy.

EXECUTIVE 1: “Ladies and gentlemen, we have a very serious situation. It’s recently come to our attention that a majority of customers don’t perceive Canon as an innovative company anymore. Now, according to our internal figures, C-Sat is still pretty good across the board for high-end products like the 5D Mark IV, but we can’t ignore the fact that those numbers are somewhat skewed by our long-term customers, whose loyalty remains strong. And let’s be honest, we can’t depend on those customers forever. Furthermore, we’re taking a huge beating in the mirrorless segment, where our latest products have gotten generally lukewarm reviews, to put it mildly. Obviously, we can’t have that. We need to rectify this ASAP, which is why we’re all here today. Any ideas?”

SENIOR PRODUCT ENGINEER: [raises hand nervously] “I, uhm, I have one.”

E1: “Really? You again, Bob? Is this going to be like that time you suggested we put IBIS in the 5D? Because I ain’t got time for that shit.”

BOB: “No, sir. This is different, I promise.”

E1: “OK. Let’s hear it.”

BOB: “Well, who’s more innovative than us?”

E1: “Everyone. Haven’t you been paying attention? That’s why we’re in this goddamned meeting.”

BOB: “Yes, but who’s being successful with a product we can easily copy?”

E1: [sighs in frustration] “I don’t know, Bob. Why don’t you tell us?”

BOB: “Fuji.”

E1: “Seriously? Fuji? Those fuckers can’t even spell “mirror”, and you’re telling me we should copy them?”

BOB: ”Be that as it may, they’re having a lot of success with the X100F. It’s crazy popular, basically backordered everywhere. More importantly, people are loving it. We should do one just like it.”

E1: “Keep going…”

BOB: “Well, it’s a simple concept, really. It’s like a compact camera but it has a big sensor inside.”

E1: “How big?”

BOB: “APS-C.”

E1: “APS-C, huh? Couldn’t we just slap on one of the sensors we’re already using? Like the one on the 80D?”

BOB: “Pretty much.”

E1: “Interesting… I like it. Alright, it’s settled, then! We’re doing one of those.”

BOB: “There’s just one problem.”

E1: [sighs again] “Of course there is. What is it, now?”

BOB: “The X100F is a hipster camera.”

E1: “What the hell is a hipster camera?”

BOB: “Well, it’s a rangefinder and it has a fixed lens.”

E1: “What do you mean, a fixed lens?”

BOB: “You can’t zoom with it.”

E1: “WHAT?? You can’t zoom? And people are still buying it? Why in god’s name would anyone buy something like that?”

BOB: “Beats the hell out of me.”

E1: “Never mind. I know what we’re going to do. We’ll make a camera just like that, but none of that rangefinder crap. We’ll put a good ol’ fashioned viewfinder inside, and we’ll put a goddamned zoom in, too. It’ll be great. People will go nuts.”

BOB: “Yes, sir. Do you want the viewfinder to be optical or electronic?”

E1: “What does the Fuji have?”

BOB: “Both.”

E1: “Alright. Let’s do both, then.”

BOB: “We can’t.”

E1: “Why not?”

BOB: “Because it would have to be a rangefinder.”

E1: “Son of a bitch.”

BOB: “We can do a tilting screen, though!”

E1: “Does the Fuji have that?”

BOB: “No, it doesn’t.”

E1: “Then you bet your ass we’re doing a tilting screen.”

BOB: “Should we make it a touchscreen, too?”

E1: [sighs again, nervously tapping on desk] “Bob, we’ve been over this. Touchscreens are for amateurs. Is Canon an amateur brand?”

BOB: “Uhm…”

E1: “IS CANON AN AMATEUR BRAND, BOB??”

BOB: “No, but…”

E1: “But what??”

BOB: “The Fuji doesn’t have a touchscreen.”

E1: “Oh, crap. That changes things. OK, you can have your fucking touchscreen. What else is there?”

BOB: “Price.”

E1: “What does the Fuji cost?”

BOB: “$1,299”

E1: “WHAT?? Thirteen grand for a motherfucking fixed lens camera? God, how many suckers are out there??”

BOB: “A lot, apparently.”

E1: “Well, let’s price-match those bastards. We’re a lot bigger than Fuji, with our scale we should be able to afford it, right?”

BOB: “Yes, we can probably hit $1,299, all things considered.”

E1: “Excellent. Now we’re talking. See, people? This is why we earn the big bucks. Alright, how about we put in the new sensor we’ve been testing? You know, the one with the much better dynamic range? Does the budget allow for that?”

BOB: “I think so, but it’ll be close.”

E1: “Never mind, there’s lots of great stuff in there already. We’ll leave that for the next version. Great job, everyone! Meeting adjourned!” [high fives all around]

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<![CDATA[Candid, Episode #50: You've Got to Have a Big Knob →]]> 2017-09-13T21:14:52+02:00 http://www.analogsenses.com/2017/09/13/candid-episode-number-50-youve-got-to-have-a-big-knob Regrouping after our Toronto trip, the team catches up on the latest camera news before delving into Josh’s new blog and new lens, first impressions of Peak Design’s new Cuff & Leash, plus the unique LoupeDeck Lightroom controller.

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<![CDATA[The best Full Frame lenses for the Sony E-mount system (August 2017)]]> 2017-08-24T21:00:00+02:00 http://www.analogsenses.com/2016/01/13/gear-guide-the-best-full-frame-lenses-for-the-sony-e-mount Back in late 2013, Sony surprised the photography world with the release of the Sony Alpha α7, a remarkable interchangeable lens mirrorless camera with a top-of-the-line, 24-Megapixel Full Frame sensor. Since then, the company has relentlessly built on the α7’s success, releasing a steady stream of camera bodies in both Full Frame and APS-C flavors. In 2017, Sony took things to a whole different level with the release of the Sony Alpha α9, a high-end professional camera aimed straight at Canon and Nikon’s last remanining stronghold in the market: high-speed action and sports photography.

As great as Sony’s camera bodies are, however, the true value of a system is measured by its lenses. No mater how many resources you throw at the problem, it takes time to build a new camera system from scratch. Especially when your stated goal is as ambitious as capturing the high-end of the professional market, where only the very best will do. Luckily, in just a few years, Sony has done a terrific job of covering all of the fundamental focal lengths with excellent offerings and they’re now expanding the lineup with higher-end, more specialized tools like ultra-wide angle and super long telephoto zooms.

It’s been a few years in the making, but with such great cameras and lenses, it looks like the Full Frame E-mount system is finally ready to sit at the grown-ups’ table — and if the rumors are any indication, there’s plenty more to come.

In practical terms, the Full Frame E-mount system can be considered a joint venture between Sony and Zeiss. The two companies have a long-standing relationship, and have combined efforts to release more than 30 Full Frame lenses for the E-mount system to date. Best of all, that number doesn’t even include native lenses from 3rd-party manufacturers like Samyang and Voigtlander. And make no mistake, some of these are so good it’s very hard to tell them apart from 1st-party lenses.

With so many new and shiny things to choose from, it can sometimes be tough to make the right choice for your needs. To help make the system a bit more approachable from the outside, in this guide we’ll go over the best pieces of glass for the Full Frame E-mount system.

Table of contents

Due to the length of this guide, here’s a handy table of contents. Click/tap on each link to go to the corresponding section.

Criteria for inclusion

Ultra-wide angle primes

Wide angle primes

Standard primes

Portrait primes

Macro lenses

Zoom lenses

Manual focus lenses

A brief aside on the Sony Zeiss 24-70mm f/4 lens

Wishlist for upcoming lenses and/or existing rumors

So what do I buy first?

Final words

Got it? Good. Let’s get started.

Criteria for inclusion

First and foremost, this guide focuses specifically on lenses that can be considered great long-term investments. While there are certainly other lenses compatible with the system that may be more affordable, every single one of the lenses included here can be thought of as best-in-class, and is therefore guaranteed to hold its value and perform flawlessly for many years to come.

Secondly, the guide focuses exclusively on Full Frame lenses. Sony also makes APS-C E-mount lenses and cameras, but those are outside the scope of this article. To avoid confusion, Full Frame E-mount lenses are commonly referred to as FE lenses, and the Full Frame E-mount system as the FE system.

Thirdly, the guide only considers native E-mount lenses. The E-mount system is famous because, thanks to its short flange distance, its cameras can use almost every DSLR lens in existence with adapters. This includes all of Canon’s EF lenses and Sony’s own line of A-mount lenses. Using adapted lenses, however, presents its own set of issues, not the least of which is unreliability. There’s also great variation in lens behavior depending on the particular lens + adapter + camera combination. For these reasons, adapted lenses are also outside the scope of this article.

Besides native FE lenses, E-mount cameras are compatible with a wide array of DSLR lenses via the use of adapters, but those are outside the scope of this guide.

Finally, the guide is structured in several categories, arranged by focal length and/or primary application. These categories were created based on the current available lens lineup for the system. In the future, additional categories such as fisheye lenses and super telephoto primes may be added, as lenses meeting the corresponding criteria are released. Given the youth of the FE system as a whole and the pace at which new lenses are being announced, the addition of at least some of these categories in the near future appears very likely.

Now, without further ado, let’s take a look at the best Full Frame lenses for the E-mount system.

Ultra-wide angle primes

For the purpose of this guide, ultra-wide angle lenses are those with a focal length wider than 24mm. They are perfect for landscape, travel and architecture photography, but they can also be used to great effect indoors, especially in confined spaces where you still want to give a sense of scale. These lenses allow you to play with perspective in a way that is completely different from how our eyes see the world, which is why they encourage creativity and serve as great tools to learn composition and framing.

Zeiss Batis 18mm f/2.8

The Batis family of lenses was announced by Zeiss in April 2015. They are designed and built by Zeiss, but unlike the lenses they make for Canon, Nikon and others, the Batis lenses are fully native for the E-mount system and include autofocus, weather sealing, an OLED screen that displays the depth of field scale, and a solid metal design. They also pack some serious image quality, as we’ve come to expect from the German manufacturer.

Another interesting and defining aspect of the Batis lenses is that they strike a great combination between top-notch image and build quality, moderately fast apertures, compact size, and light weight. These lenses are clearly designed to take full advantage of mirrorless technology and make for a terrific setup. If you prefer to own smaller lenses in exchange for that last stop of speed but don’t want to compromise on image quality, the Batis family is just the thing for you.

The Zeiss Batis 18mm f/2.8 is an ultra-wide angle prime lens. It’s currently the widest lens in the Batis family. At $1,499, it is clearly intended to be a top-notch optical instrument for landscape photographers. Like most of Zeiss’ wide angle primes, the Batis 18mm lens uses a Distagon design, as well as Zeiss’ own T* multi-coating to reduce flare, making it a truly outstanding lens capable of delivering impressive image quality under the most demanding circumstances.

The Zeiss Batis 18mm lens is also noteworthy for having virtually zero coma which, together with its large aperture and impressive corner-to-corner sharpness, makes it a great lens to use for astrophotography.

Wide angle primes

The wide angle category includes lenses with focal lengths between 24 and 35mm. Like ultra-wide angle lenses, they are also well suited for landscape, travel and architecture photography. Many of the benefits of the wider lenses still apply, but these are just long enough to be a bit more versatile. As a result, unless you’re positive you need an ultra-wide angle, lenses in this range are usually a safer choice for general purpose shooting.

Zeiss Batis 25mm f/2

The Zeiss Batis 25mm f/2 is substantially longer than the Batis 18mm lens in terms of field of view, while still being pretty wide itself. Like many of its siblings, this lens uses a tried-and-true Distagon design, as well as Zeiss’ own T* multi-coating to reduce flare.

Boasting impressive resolution and contrast right from its maximum aperture, the 25mm Batis is a great all-around performer and will produce excellent images in almost any situation. Like the rest of the Batis family, it is also weather sealed and has an all-metal body and an OLED screen to display depth of field. Its only weak spots are some chromatic aberration wide open and a bit of coma, but these are extremely minor nitpicks for what is overall a superb lens.

At $1,299, the price of the 25mm Batis is in line with premium wide-angle lenses for other systems, but its optical quality certainly appears to be a step above its peers.

Standard primes

The barrier between the wide angle and standard focal lengths is somewhat open to interpretation. For some people, wide angle lenses go up to 35mm inclusive, with 50mm being the first true standard focal length. Others, however, think 35mm is already long enough to be considered standard. Although this is purely a personal preference, this guide considers 35mm lenses to be part of the standard range.

Standard lenses are very intuitive to use for most people. These lenses render the world around us in a very familiar way, which makes composing your images a very straightforward affair. Just point, click and in most cases, what you see with your own eyes is what you’re going to get in the picture.

Standard lenses are the perfect entry-point into the photography world for the vast majority of people, but their applications don’t stop there — far from it, actually. A great standard lens is a valuable asset to have in any kit, so let’s take a look at what we have here.

Sony Zeiss FE 35mm f/1.4 Distagon T*

35mm is arguably the most versatile focal length. From street photography, photo-journalism, environmental portraits and even the occasional landscape shot, most everyday scenes look “just right” through a 35mm lens. And at f/1.4, there’s plenty of control over depth of field — can you say bokeh? — as well as enough speed for low light photography. It will come as no surprise, then, that 35mm f/1.4 lenses are a staple of every Full Frame camera system out there.

The Sony Zeiss FE 35mm f/1.4 Distagon T* is the first such lens for the Full Frame E-mount system, and what a lens it is. Designed as a collaboration between the two companies, it is manufactured by Sony up to Zeiss specifications. It’s currently the fastest 1st-party lens for the E-mount system, together with the 50mm f/1.4 and 85mm f/1.4 primes. But more on those later.

On the technical front, the lens features a Distagon design with 12 elements in 8 groups and 9 rounded aperture blades. These two design treats give it a superior bokeh when compared to similar lenses for other systems. Sharpness is excellent across the frame right from f/1.4, and the lens becomes razor-sharp when stopped down a bit, even in the extreme corners. It also uses Zeiss’ T* coating, and has weather sealing.

Besides its speed, the 35mm Distagon is also noteworthy in that it features a physical switch that changes the clicky-ness of the aperture ring: with just a simple flick you can choose between having nice and reassuring clicks every 1/3rd of a stop, or having a completely click-less aperture ring that is smooth and silent, and therefore better suited for video recording.

Finally, the 35mm Distagon is a rather big and heavy lens, especially for a mirrorless system. And at $1,598, it’s also towards the more expensive end of the FE lens lineup. In fact, it is one of the most expensive 35mm lenses for any camera system. However, its optical performance and excellent build quality more than make up for its high price and considerable heft. If you value lenses as long-term investments, you’ll be absolutely delighted by this one.

Sony Zeiss FE 50mm f/1.4 Planar T*

If 35mm is the most versatile focal length, then 50mm is by far the most popular. Traditionally, 50mm f/1.4 lenses used to provide a significant step-up from your average kit lens in terms of image quality and speed, while still maintaining a relatively small size. Then along came Sigma with their superb 50mm f/1.4 Art lens, and Zeiss with their legendary 55mm f/1.4 Otus lens, and we suddenly realized that, in order to be optically superior, these lenses would inevitably need to be bigger as well.

The Sony Zeiss FE 50mm f/1.4 Planar T* definitely embraces this need. Just like the 35mm Distagon, this lens was designed as a collaboration between the two companies, and manufactured by Sony up to Zeiss specifications.

The lens features a Planar design with 12 elements in 9 groups and 11 rounded aperture blades. It also uses Zeiss’ T* coating, and is rated as dust and moisture resistant by Sony. Just like the 35mm Distagon, the 50mm Planar features a dedicated aperture ring and a switch that changes its clicky-ness. However, this lens also features an additional AF/MF switch, which makes it even easier to switch between the two modes. These high-end hardware controls are making their way into more and more FE lenses, which is very good news for Sony shooters.

At 778g the 50mm Planar is noticeably heavier than the 35mm Distagon, which was already not the lightest lens in the system. And at $1,498, it’s also one of the most expensive 50mm lenses in existence, only surpassed by the likes of Leica and Zeiss’ own Otus line. This is further exacerbated by the fact that there’s another excellent standard lens in the FE system which is very similar in focal length, just a touch slower, and has very similar optical performance. Keep on reading to find out about the stunning 55mm Sonnar lens, and how it compares to this more expensive Planar design.

Sony Zeiss FE 55mm f/1.8 Sonnar T*

50mm f/1.8 lenses, commonly known as “nifty-fifties” have been bundled as kit lenses by nearly all manufacturers for decades, and with good reason: they’re very good optically, and they’re very cheap to make. What’s not to love?

Sony, however, took a different approach when planning the first few lenses for their FE system. What if a 50mm lens didn’t have to be cheap? What if you took price out of the equation and simply focused on making the best 50mm lens that you could? What would such a lens look like?

The answer is, it would probably look a lot like the Sony Zeiss FE 55mm f/1.8 Sonnar T* lens. Here we have a standard lens with a maximum aperture of “only” f/1.8, and a price tag of just a hair under $1,000. Something doesn’t add up here, because these price points are usually reserved for more exotic, faster lenses with f/1.4 or even f/1.2 maximum apertures.

Luckily, specs aren’t everything. With an all-metal, weather-sealed body, the Sonnar 55mm lens packs professional-grade image quality in a relatively light and compact package. This is one of the sharpest FE lenses to date, being incredibly sharp right from f/1.8. That means it’s fully usable in any situation, and you’ll never need to stop it down just to get acceptable image quality, as you often would with cheaper lenses.

The Sonnar 55mm lens also happens to have one of the most beautiful bokehs of any standard lens out there. Now, bokeh is a notoriously subjective aspect, but the Sonnar 55mm renders very smooth and creamy images with incredibly abrupt transitions between the in-focus and the out-of-focus areas. This helps it achieve the classic Zeiss “pop” and 3D effect that so many photographers crave. And while there may be some onion rings in the bokeh balls due to the use of aspherical elements, these are never pronounced enough to become a problem.

By comparison, the newer 50mm f/1.4 Planar lens gives you an aperture ring, slightly smoother bokeh without onion rings and similar sharpness — although the corners are a bit weaker — but it comes in a package that is over twice as big and heavy, and about $500-600 more expensive. Whether the tradeoff is worth it to you personally, only you can say.

At the end of the day, if all you want is a cheap nifty-fifty, then this lens clearly isn’t for you. But if you want a great standard lens, one that you’ll want to keep and use for decades, the Sonnar 55mm f/1.8 lens definitely fits the bill.

Portrait primes

If a good standard lens is essential for every camera system, an outstanding portrait lens is often described as a system seller, the lens that makes photographers choose one system over another.

Portrait lenses are longer than standard lenses, and typically have focal lengths in the 80-135mm range. If we go longer than that, we’re really talking about telephoto lenses, which are commonly used for sports, wildlife photography, astrophotography, and the like. These are all situations where there’s a limit to how physically close to your subject you can get and therefore, greater magnification from the lens is needed.

Portrait lenses are often described as short telephoto lenses as well, which can understandably lead to confusion sometimes. Although that’s technically true, each type has clearly different applications, and this guide will consider them as separate categories. As of this guide’s publication date there are no prime lenses longer than 135mm for the FE system, so the distinction between the two groups is a rather moot point anyway. This is likely to become relevant in the future, though.

Zeiss Batis 85mm f/1.8

The Batis 85mm was the first classic portrait lens for the FE system, and it just so happens to be one of the best portrait lenses for any system.

The Zeiss Batis 85mm f/1.8 lens finds itself in pretty much the same situation as several other lenses featured throughout this guide: at $1,199, it is certainly more expensive than similar lenses for other systems, but its build quality and optical performance are up there with the very best lenses money can buy, making it a worthwhile investment in the end.

In addition to weather sealing, a metal body and an OLED display, the 85mm Batis also features built-in optical image stabilization technology. This will work on its own to provide 2-3 stops worth of real-world stabilization, or together with the in-body image stabilization technology (IBIS) found in modern Sony cameras to achieve up to 4 stops of stabilization. Not bad, indeed.

At this price point some people will no doubt still be unfazed by the lens’s modest maximum aperture of f/1.8, but if you’ve ever shot with an 85mm Full Frame lens, you know that depth of field at most working distances is already razor-thin at this aperture. If you were to use an even faster lens you’d quickly run into frequent focusing issues, such as only having one eye in focus, or placing focus on the nose and missing the eyes.

Despite what speed evangelists say, if you want great portraits, f/1.8 is more than enough, and the 85mm Batis excels at doing just that. Faster lenses definitely have their place, and can be used to great effect in some situations, but they are by no means a requirement for doing awesome portraiture work.

In exchange for that extra bit of light-gathering ability, the 85mm Batis gives you a whole lot more in terms of image quality. Sharp across the frame wide open, this lens is fully usable right from f/1.8 and its color, contrast and pop are all classic Zeiss-like.

That being said, as of mid-2017 there’s an odd elephant in the room. The $599 Sony FE 85mm f/1.8 lens is just as sharp and comes in at half the price of the Batis. That lens is an excellent bargain, but you do give up image stabilization and the excellent T* coatings that greatly reduce chromatic aberration and improve flare resistance. Besides, those coatings are largely responsible for much of the classic rendering and character of Zeiss lenses, which is a big reason why they are so appreciated by photographers.

This one is admittedly a tough call, but I’m still giving the edge to the Batis despite the significant price gap. The Sony is a fantastic choice if your budget is a bit constrained, but if you want the best compact portrait prime in the FE system, the Batis is the one to get.

Sony FE 85mm f/1.4 G-Master

The Sony FE 85mm f/1.4 G-Master belongs to Sony’s G-Master line of professional lenses. These are designed and manufactured with a 50 lines-per-mm resolution target, which is a significant step up from the previous standard, and should ensure G-Master lenses will be able to resolve the finest details, even when shot on future high-resolution sensors somewhere around the 75 Megapixel mark, or even more.

The 85mm G-Master lens features 11 elements in 8 groups, which is a considerable amount of glass. As a result, the lens is quite a bit slower to focus than both of the f/1.8 lenses. It’s also been widely reported that AF is a bit noisy with this lens, so videographers may want to test it and see for themselves before buying. AF speed is quick enough for most everyday scenes, but the lens certainly lacks the snappiness of the 85mm Batis.

A new extreme aspherical (XA) element, which is manufactured to extremely small tolerances, allows these lenses to deliver smooth bokeh without the typical onion rings associated with traditional aspherical elements. Plus, its 11 circular aperture blades ensure bokeh highlights remain circular throughout most of the frame, and produce a more neutral bokeh compared to the swirly effect you can see with other lenses like the 85mm Batis. Of course, bokeh is by definition a subjective aspect, and I just so happen to prefer the swirly bokeh of the Batis lens. That being said, if you like your bokeh balls to remain round, this 85mm G-Master lens is definitely the way to go.

Apart from specific image quality enhancements, the 85mm G-Master lens features several high-end hardware controls like a dedicated aperture ring that can be de-clicked for video, an AF/MF switch, and a focus hold button. However, the 85mm G-Master lens is significantly larger than the Batis and at 820g, it comes in at almost twice the weight. Furthermore, it doesn’t have built-in image stabilization, so if you plan on using the lens with an APS-C Sony camera — other than the α6500 — then the Batis may be the better choice.

In terms of raw sharpness, it’s worth pointing out that the Batis is ever-so-slightly sharper from f/1.8 up to f/2.8, but from then on both lenses are basically identical. These two portrait primes are both phenomenal choices, and both deserve a place in this guide.

At $1,798, the 85mm G-Master lens is a no-compromises optical instrument, with all the benefits that entails, but also a few not insignificant tradeoffs. In that sense, the $1,199 Batis does seem like a more balanced approach. At the end of the day, it’s up to you to decide which tradeoff you’ll be most happy with.

Sony FE 100mm f/2.8 STF G-Master

The Sony FE 100mm f/2.8 STF G-Master is Sony’s first lens for the FE system to feature an apodization element (APD). This element is analogous to a radial neutral density filter that darkens the outer part of the diaphragm, which translates into much smoother edges in the bokeh. Between the APD element and the 11-bladed aperture diaphragm, those seeking ultimate softness in their bokeh highlights will no doubt be impressed by the rendering of this lens.

That being said, keep in mind that the apodization element does affect light transmission, so even though the lens is rated as f/2.8, in reality its T-stop — the actual amount of light that gets through — is T/5.6. That means you lose a full stop of light in exchange for the nicer looking bokeh, so this may not be the best lens to use in low light.

Going beyond the apodization element, Sony hasn’t compromised on any other aspects of image quality with this lens. The 100mm STF G-Master is blisteringly sharp across the frame at all apertures, which gives its images an even more striking contrast between the perfectly detailed in-focus areas and the completely soft out-of-focus bits.

AF is also great, especially when shot on the most recent Sony cameras, and the lens even has a Macro mode that allows it to focus as close as 1.87 ft (0.57 m). And in typical G-Master fashion, the lens sports a plethora of physical controls, all of which make operation a breeze. These include an aperture ring, switchable aperture ring click stops, a Focus Hold button, and an AF/MF focus select switch.

All in all, the 100mm STF G-Master is a very unique lens that enables photographers to shoot in a different way, and it’s one of the most interesting lenses in the FE system.

Zeiss Batis 135mm f/2.8

The Zeiss Batis 135mm f/2.8 belongs to the Zeiss Batis family of lenses and is the first 135mm prime lens to be released for the FE system. Thanks to the increased compression effect, this focal length works very well for medium-distance portraits, events, landscapes and so on. The 135mm prime is definitely a staple in many a photographer’s kit.

This particular flavor of the classic 135mm prime lens, however, differs from many others in a few interesting ways.

For one, it’s an f/2.8 lens, as opposed to the more common f/2 or even f/1.8 apertures we’ve seen from other manufacturers. This is admittedly disappointing, but f/2.8 at 135mm should still provide plenty of subject isolation for those craving bokeh. The flip side to that is that, at only 1.35 lb (614 g), this lens is considerably smaller and lighter than most of its main competitors.

Another important difference is that this lens is optically stabilized, a first among 135mm primes. Which means that, if you’re shooting stationary subjects, the 135mm Batis will actually perform better in low light than any of the other 135mm lenses despite its slower aperture.

There seems to be a very clear design ethos when it comes to the Batis family: moderately fast aperture, compact size, light weight, weather sealing, an OLED display, and uncompromising image quality. It’s certainly an interesting strategy that plays to the strengths of mirrorless technology, and so far it’s proven to be a very successful one.

However, the new 135mm deviates from the rest of the Batis family in one very important aspect: price. While the other Batis lenses aren’t cheap, they aren’t ridiculously expensive either. This lens, on the other hand, clocks in at $2,000, which makes it the most expensive prime lens in the FE system by far. That’s a hard pill to swallow for a lens with an f/2.8 maximum aperture, no matter how good it is. Especially when the rest of 135mm lenses out there are also superb in their own right and cost several hundred dollars less.

To make up for this rather high price tag, the 135mm Batis brings a unique element to the table: its Apo Sonnar design. Apochromatic designs effectively eliminate all chromatic aberrations even when shooting wide open without reducing sharpness. Add to that the gorgeous colors, the classic Zeiss rendering, and the virtually nonexistent distortion, and you have an absolute powerhouse of a lens when it comes to image quality and optical performance.

With the Batis family, Zeiss is taking a stand. These lenses are their way of saying that there’s much more to lens design than maximum aperture, and I wholeheartedly agree. None of the Batis lenses are the fastest in their class, but they are without a doubt some of the best pieces of glass money can buy. If you can look past the boring f/2.8 aperture, you’ll realize the 135mm Batis is a phenomenal lens, and yet another worthy addition to the family.

Macro lenses

Macro lenses serve a very specific purpose, which is why they have their own category. Designed to take pictures of small subjects at very close focusing distances, macro lenses depict subjects at greater than life size.

The difference between close-up photography and macro photography is therefore defined by the reproduction ratio, which measures the amount of magnification achieved by the lens on the sensor. In layman’s terms, as explained by John Wattie: “If a 24mm vertical object is too tall to fit in the camera viewfinder, you are taking a macro photograph.” Since Full Frame sensors have a size of 24x36mm, this would mean that the object is being rendered on the sensor at greater than life size. This is a great example to intuitively understand the difference.

With that in mind, true macro lenses are those capable of achieving a reproduction ratio of 1:1, meaning that the size of the subject on the sensor is exactly the same as in real life. A 1 cm long ant, for example, would take up exactly 1 cm on the sensor when shot with a 1:1 macro lens. This rate of magnification allows for capturing exceptional levels of detail, and for making subjects appear much greater in pictures than they are in real life.

Sony FE 90mm f/2.8 Macro G OSS

With a maximum magnification rate of 1:1, the Sony 90mm is a true macro lens. As befitting a G-series lens — Sony’s branding for their premium line of lenses — it also has an all-metal body, weather sealing and, for the first time in a Full Frame macro lens, optical image stabilization (called Optical SteadyShot by Sony, or simply OSS) built right into the lens. So whether you own one of the 1st-generation α7-series cameras, or a later model with 5-axis SteadyShot in the body, you’ll be able to get sharp, crisp shots handheld, which is a huge win for macro shooters.

On the image quality front, the Sony 90mm macro lens is super sharp right from f/2.8, and color and contrast are also excellent. And since you’ll be focusing at extremely close distances most of the time, you’ll be able to get plenty of bokeh in your shots as well.

Aside from being a great macro lens, the Sony 90mm macro lens does an excellent job of doubling as a portrait lens. While f/2.8 certainly won’t blow your mind, it’s still more than enough to achieve a decent amount of subject separation when shooting conventional portraits, and the impeccable optical quality of the lens ensures excellent results when used this way.

If portraiture is your bread and butter as a photographer, you’ll probably be better off getting one of the 85mm primes instead, but if you want an extremely capable macro lens that can more than hold its own when used as a portrait lens, you can’t go wrong with this one.

In fact, I know some people who actually bought this lens because they were tired of waiting for the Batis 85mm to ship in volume, and once they used it they never looked back. It really is that good. And at $1,098, it’s even a bit cheaper than the Batis.

Zoom lenses

Traditionally, prime lenses have always offered three distinct advantages over zoom lenses: size and weight, image quality, and speed. Those are very compelling features in a lens, which is why many photographers choose to go prime-only when building their kit. You can indeed cover a reasonably wide focal range with just a few primes, and your entire kit would stay nimble enough to carry anywhere, all while enjoying the benefits of fast glass and excellent image quality.

If that sounds like a great proposition to you, that’s because it is. Unfortunately, there are many situations when shooting with only prime lenses is just not very practical. Event photography, for example, requires the utmost flexibility to recompose and frame your shot from scene to scene, all of which needs to be done in a fraction of a second. In that kind of situation, zoom lenses provide much more flexibility, and will make your life a lot easier.

Zoom lenses are also not what they used to be, and for the most part, that’s a good thing. Image quality has improved dramatically in recent years, to the point where modern zooms actually rival prime lenses in terms of sharpness and overall image quality. If you decide to go with a zoom lens as part of your kit, the only thing you’ll be potentially missing from an equivalent set of primes is speed. However, it’s worth keeping in mind that this improved optical performance usually comes at a cost in terms of both price and size/weight: good, fast zooms are expensive, and they’re big.

Sony FE 12-24mm f/4 G

The Sony FE 12-24mm f/4 G is the widest zoom lens available for the FE system, and one of the best ultra-wide angle zooms available for any system.

Let’s start with the obvious: 12mm on Full Frame is wide. Like, really wide. It’s a great deal wider than 16mm, because at the ultra-wide angle range, every mm has a profound impact on your field of view. That means you’ll be able to get way more into your frame than with a classic 16-35mm lens.

If you want a set of three zooms lenses as your main kit, instead of the classic holy trinity, I’d argue that it’s better to combine this lens with the 24-70mm and 70-200mm G-Master lenses. That way you get significantly more reach at the wide end of the range without any overlap between lenses. I always felt the overlap between 16-35mm and 24-70mm lenses was a bit redundant so if you already own a 24-70mm lens, I’d much rather get this one instead of the 16-35mm to complement it.

As for image quality, this appears to be another fantastic offering from Sony. It’s very sharp at all apertures and all focal lengths across the entire frame, even in the corners. Color and contrast are also up there with what we expect from Sony these days, which is to say they’re both excellent.

The 12-24mm f/4 is a G-series lens, which means it was designed and built entirely by Sony without participation from Zeiss. As such, the lens doesn’t have the excellent T* coatings because those are a proprietary Zeiss formula. Flare resistance may not be perfect with this lens, but it will still be pretty good. The same thing applies to the 70-200mm f/4 G lens, which I own, and while I have seen some occasional flaring with that lens, I’ve never had a shot ruined because of it. I expect the 12-24mm’s performance to be similar on that front.

Build quality is also very good, and even though this is not a G-Master lens, it’s still among the best-built lenses for the system. And at $1,699, it’s not unreasonably priced for an ultra-wide angle zoom.

One potentially important downside of the 12-24mm f/4 lens is that, since the front element is curved and protrudes from the front, you can’t use screw-on filters with it. That’s a bit of a bummer if you rely on polarizing or neutral-density filters for your landscape work. That being said, this is no different from most other ultra-wide lenses out there, nearly all of which feature similar front-element designs.

At the end of the day, the Sony FE 12-24mm f/4 G is an extremely competent ultra-wide angle lens for your Sony camera, and easily earns a spot on this guide.

Sony Zeiss Vario-Tessar T* FE 16–35mm f/4 ZA OSS

This lens gives Sony shooters a window into the ultra-wide to moderate wide angle focal range, with the convenience that an f/4 zoom brings to the table.

Being another collaboration between Sony and Zeiss, the Sony Zeiss Vario-Tessar T* FE 16–35mm F4 ZA OSS shares many of the features found in some of the other lenses on this guide. That includes an all-metal design, weather sealing, built-in image stabilization (OSS), and the use of Zeiss’ T* multi-coating.

Sharpness-wise, the lens renders crisp and detailed images in the center right from f/4 and at all focal lengths. The corners are still perfectly good at f/4, but they don’t reach the same resolution as the center, something that is to be expected in a lens of this nature. The corners sharpen up nicely by f/8, where the lens is super-sharp across the entire frame. As with most zoom lenses, though, resolution dips slightly at both ends of the zoom range. In this particular case, the resolution drop is most noticeable at the 35mm end.

Vignetting is surprisingly low at the wide end, something difficult to achieve in a wide angle lens. Distortion, however, is a bit more pronounced, but is very well corrected by software, either in-camera if you shoot JPEG, or in Adobe Lightroom with the included lens profile. Neither is a problem in real-world usage.

Finally, being a wide angle lens, there isn’t a whole lot of bokeh to speak of, even at f/4, but what little there is does look acceptable, if not spectacular. On the other hand, thanks to its seven aperture blades this lens renders beautiful sunstars when stopped down.

All in all, a very good ultra-wide angle lens for your Sony camera. If you shoot lots of landscapes and want a versatile lens, this one is definitely worth adding to your kit. It currently retails for $1,348.

Sony FE 70-200mm f/4 G OSS

Just like the 16-35mm lens at the wide end, this was the first telephoto zoom to be released for the FE system. These days, however, there’s the more expensive f/2.8 version to consider, too.

The Sony FE 70-200mm f/4 G OSS is a moderate telephoto zoom. This is a very versatile focal range, which is why 70-200mm lenses are extremely popular among many different kinds of photographers: sports shooters, event photographers, portrait photographers… you name it. As a result, every Full Frame camera system out there offers one or more lenses in this focal range.

While 70-200mm f/2.8 zooms are considered the workhorse lens of the professional event photographer, it’s entirely understandable why Sony chose not to offer such a lens in the early days of the FE system. The reality is that, for most uses, f/4 gets you most of the way there and it does so while keeping the lens reasonably small and light. That’s a perfectly valid tradeoff to make, and I’m sure many people will actually prefer the f/4 version even now that the f/2.8 version has been announced. A massive f/2.8 zoom doesn’t really do you any good if it’s sitting on the shelf at home instead of in your bag.

This 70-200mm lens is a G-series lens, meaning it was designed and manufactured entirely by Sony. The G-series is their premium line of lenses, and is supposed to offer exceptional image and build quality. Judging by the performance of this lens, the G label seems more than appropriate.

The Sony 70-200mm f/4 is built like a small tank: not very heavy considering what it is, but impressively solid. It has an all-metal body with weather sealing, and comes bundled with a metal tripod collar, which is a nice touch. The focus and zoom rings are made of textured rubber and they’re both very smooth and pleasant to use. Furthermore, there are three focus hold buttons on the barrel, something that clearly shows this is a high-end piece of glass.

The lens also has optical image stabilization (OSS) built in, and can provide up to four stops of real-world stabilization when used on modern Sony cameras with IBIS. Other niceties include dedicated switches for focus mode, focus range, OSS, and panning mode. These make using the lens everyday much easier and more convenient.

Image quality-wise, there’s hardly anything to complain about here: sharpness is very good across the frame at all focal lengths, bokeh is excellent, distortion is minimal and vignetting is essentially invisible in real world usage. Flare resistance is good — but not great — and focusing speed and accuracy are top notch. If you don’t like this lens, I can assure you it’s not the lens’s fault.

At $1,498, this isn’t a cheap lens by any means, but it’s worth every penny. The Sony 70-200mm f/4 gets so many things right that improving upon it seems like an exceedingly tall order.

Sony FE 16–35mm f/2.8 G-Master

The Sony FE 16-35mm f/2.8 G-Master, released in mid-2017, completes the holy trinity of fast zooms for the FE system, together with the 24-70 mm f/2.8 and 70-200 mm f/2.8 G-Master lenses.

Fast, constant aperture zooms are the staple of the working photographer’s kit, and this three-lens combo makes for one hell of a setup for all kinds of professional photographers. If you need f/2.8 in the ultra-wide angle range — think low-light landscape photography — then this lens is as good as it gets within the system.

The 16-35mm f/2.8 G-Master lens features the same excellent build quality as the rest of the G-Master family, and also the same impeccable image quality. It’s significantly sharper across the frame at all apertures and focal lengths than the f/4 Zeiss lens, although this improvement does come at the cost of size. It doesn’t come at the cost of weight, though, with the lens weighing a mere 24 oz (680 g). This makes it the lightest G-Master zoom in the lineup, which is a nice surprise.

As for bokeh, there isn’t a whole lot of it to begin with, which is to be expected considering the ultra-wide angle range. Depth of field will be significant in this focal range even at the maximum aperture, but Sony hasn’t used that as an excuse to cut corners here. The 16-35mm f/2.8 G-Master still features the same 11 rounded aperture blades as the other two G-Master zooms, which should help keep bokeh highlights nice and circular across most of the frame, not just in the center.

Compared to the two main alternatives to this lens in the FE system, The 16-35mm G-Master lens isn’t quite as wide as the Sony FE 12-24mm f/4 G lens, but it is faster and, more importantly, it is compatible with filters. This may be more important to you if your workflow relies on them. The G-Master is also a full stop faster than the Sony Zeiss 16-35mm f/4, so if low light performance is a concern, the G-Master will be the one to get. Of course, at $2,198, you’re also paying quite a bit more for the G-Master than for any of the other two, so keep that in mind when making your choice.

If you can stomach the price tag, don’t mind the extra size, and don’t need to go wider than 16mm, then the Sony FE 16-35mm f/2.8 G-Master is the only wide angle lens you will ever need.

Sony FE 24-70mm F/2.8 G-Master

The much-awaited f/2.8 standard zoom for the FE system was announced in February 2016 and released a month later. After the relatively uninspiring performance of the f/4 version, the pressure was on Sony to deliver a best-in-class zoom lens for the system, and they certainly didn’t disappoint.

The Sony FE 24-70mm f/2.8 G-Master lens belongs to Sony’s top-of-the-line G-Master collection. Just like the other G-Master lenses, this zoom features impressive build quality and optics, and is capable of delivering image quality that rivals that of prime lenses in the same focal range.

With a whopping 18 elements in 13 groups, including one extra aspherical (XA) element, this lens packs some serious punch in the IQ department. It is every bit as sharp as the current gold standard, the Canon EF 24-70mm f/2.8 L II lens, but unlike that one, the Sony has all the advantages of a native lens. Both lenses are missing image stabilization, though, which is one of the extremely few issues I can find with either of them.

At 886g, size and weight are comparable to the Canon zoom lens, with the Sony being slightly bigger and heavier, but not by much. This is unfortunately necessary in order to achieve the fast f/2.8 aperture throughout the entire zoom range. Mirrorless technology helps design smaller cameras and lenses, but it hasn’t managed to circumvent the laws of Physics just yet.

In terms of bokeh, the 24-70mm G-Master lens is certainly not bad, although it can be a bit nervous on occasion, depending on your composition. Mind you, this is still an excellent performance for a zoom lens, but if you want the ultimate bokeh, you’ll be better served by a fast prime lens like the 35mm Distagon or the 50mm Planar instead.

Autofocus performance is also great, with the lens locking onto most subjects quickly and responsively, which makes it ideal for shooting in complex situations like events, weddings, etc. Together with a fast portrait prime like the 85mm Batis or the 85mm G-Master, this zoom would form an impressive two-lens combo.

What’s not so great, as is often the case with Sony lenses, is price. At $2,198, the Sony lens carries a significant premium over the $1,799 Canon for what is essentially the same optical performance and features. This may be because the Sony lens is still relatively new, while the Canon has been out for a while. At the end of the day, however, that’s irrelevant. Now, is it worth paying a $400 premium in order to get a native lens instead of an adapted one? In my mind, absolutely.

After waiting for nearly three years, Sony FE shooters finally have a truly outstanding native standard zoom lens for the system. It’s been a long time coming, but once you get your hands on the 24-70mm f/2.8 G-Master lens, you’ll quickly realize it’s been well worth the wait.

Sony FE 70-200mm F/2.8 G-Master

The premium telephoto zoom is the money-making lens of tons of professional photographers around the world. With such a versatile focal range, fast AF performance and a fast f/2.8 aperture, this lens format excels at everything from event photography, sports, portraits, and even landscape photography.

Simply put, the Sony FE 70-200mm f/2.8 G-Master lens is a beast. The good news is, it apparently performs like one, too.

The lens features 23 elements (!) in 18 groups, including one extra aspherical (XA) element. It also has an all-metal body, as well as 11 rounded aperture blades. And in case that wasn’t enough to impress you, it also includes Optical SteadyShot, which is Sony’s terminology for image stabilization.

Hardware-wise, the lens features a similar array of controls as the f/4 lens. These include dedicated switches for focus mode, focus range, OSS, and panning mode, as well as three focus hold buttons. It also comes with a removable tripod collar. All in all, this is an extremely solid lens, and clearly the flagship in the FE system so far.

In terms of image quality, the lens improves upon the f/4 version in every possible way. If the 24-70mm G-Master lens matched the performance of the equivalent Canon L zoom, everything seems to indicate that this holds true for the 70-200mm G-Master lens as well. And that’s saying a lot, because that Canon zoom is as close to a perfect lens as it gets.

At $2,598, the Sony 70-200mm G-Master lens is definitely not cheap, not to mention about $600 more expensive than the equivalent Canon lens. However, if you’re a working photographer who needs this type of zoom, nothing will ever beat the performance of a native lens, and at least now you have an option that is every bit as good as any other lens out there.

Sony FE 100-400mm F/4.5-5.6 G-Master

Released in mid-2017 alongside the Sony α9 camera, the Sony FE 100-400mm G-Master lens is the first super telephoto zoom lens for the FE system aimed squarely at professional sports and action photographers.

The main credentials of the lens include an extremely long reach and quick and accurate autofocus, all while providing the same excellent image quality that is the hallmark of the G-Master family of lenses. When used on the new α9 camera, this lens will enable photographers to capture all sorts of fast-paced action like never before.

The 100-400mm G-Master lens features 22 elements in 16 groups, including one Super ED and two ED elements, as well as Sony’s Nano AR coating. It also has an all-metal body, 9 rounded aperture blades, and Optical SteadyShot, which is Sony’s terminology for image stabilization.

Physically, the lens features an array of dedicated controls similar to the ones on 70-200mm G-Master lens. These include dedicated switches for focus mode, focus range, OSS, and panning mode. It also has three focus hold buttons and comes with a removable tripod collar. Unlike the 70-200mm G-Master, though, the 100-400mm lens extends physically when zoomed in. This means that, even though at 100mm it is relatively small and compact — for a super telephoto lens — it becomes quite a bit larger as you zoom in all the way to 400mm.

The lens is compatible with Sony’s 1.5x and 2x teleconverters, meaning you can get all the way to 600mm on Full Frame, which is great. However, if you go the teleconverter route, do keep in mind you’ll lose some image quality and light transmission along the way.

Speaking of image quality, the 100-400mm lens packs impressive sharpness across the entire zoom range, being reportedly much sharper than the equivalent Canon lens. Considering this is a much more modern lens design that doesn’t come as a surprise, but it’s still nice to hear. Also, chromatic aberrations should be pretty minimal due to the use of special glass elements, and flare resistance should be excellent thanks to Sony’s Nano AR coatings. These are still not quite up to the same standard as Zeiss’ superb T* coatings, but they’re good enough to make flaring a non-issue in real-world shooting.

At $2,498, the Sony 100-400mm G-Master lens is up there with the 70-200mm G-Master in price, making it one of the most expensive lenses available for the FE system. Unfortunately, if you’re a sports and action photographer, you don’t really have any other options, so this will have to do. On the plus side, the lens does appear to deliver the performance and image quality that its price tag suggests, and should therefore be a sensible investment for those who need it.

Manual focus lenses

Today, most people rely on autofocus for the vast majority of their shooting, so it’s understandable that AF lenses would represent the majority of this list. Still, some people just prefer shooting with true manual-focus glass, which is entirely different and carries some very important benefits of its own.

One such benefit is size. Since manual lenses don’t need to include AF motors, they are considerably more compact than comparable lenses with AF. This means you could potentially build a kit of all-manual lenses with exceptional image quality that would take up only a fraction of space in your bag. For some photographers, this is a huge win. It also comes in very handy when going on a trip and trying to pack light, for example, as it allows you to keep things nice and compact while still taking all of your lenses with you.

Another benefit is reliability. No electric moving parts means fewer elements that can go wrong and require servicing down the road. It also means more peace of mind on important shoots. Manual lenses are essentially lifetime purchases, unless you do something terribly wrong to them. As long as you don’t let dust get inside the lens elements, they should work flawlessly for decades.

A third benefit is build quality. Manual lenses, especially the ones Zeiss makes, are incredibly well built. They have all-metal bodies and focusing mechanisms, and an overall heft and build quality that puts most other lenses to shame. And since they’re built to last, they don’t need to be handled with gloves.

Finally, the main reason to shoot with a manual lens is that it’s just a more reflexive, more enjoyable experience. The act of focusing manually slows down the entire photographic process and forces you to be more proactive in the way you compose your images. This can help you discover new ways to shoot, and make you enjoy grabbing your camera every day.

Even though manual lenses are becoming more and more rare, Zeiss continues to be one of the most important manufacturers, and luckily, their offerings for the E-mount system show what they can still do when they mean business.

The Zeiss Loxia lenses

As perhaps the best manufacturer of manual lenses — it’s basically a tossup between Zeiss and Leica — the news that Zeiss would release a family of true manual focus lenses for the FE system was received with enthusiasm by many. That family is called Loxia, and currently features four different models, with more sure to come in the near future.

All of the Loxia lenses share the same hallmark features: an all-metal design, a dedicated aperture ring, a nice and compact size, and an included metal hood. They also feature a click-less option for the aperture ring that can be enabled by turning a screw on the lens mount. This allows users to choose their preferred behavior for these lenses, and makes them well suited for video recording, too.

Please note that, being full manual lenses, the Loxia lenses will only work in Aperture Priority or Manual mode. Aperture always needs to be selected by the user by turning the ring on the lens, which means that Shutter Speed Priority mode will not work — or, to be more precise, it will operate just like Manual mode. This is unfortunate, since it makes the lenses poorly suited for situations where you may want to maintain a sufficiently fast shutter speed at all times to avoid motion blur. Luckily, several recent Sony cameras have a menu option to select the minimum shutter speed allowed with Auto-ISO, which goes a long way towards making the Loxia lenses usable in these situations. It’s not a perfect solution, but it works.

Besides that, the Loxia lenses are fully native E-mount lenses with electronic integration at all levels. That means all EXIF data is relayed to the camera, including focal length and aperture.

What’s perhaps more interesting about this electronic integration is the fact that the Loxia lenses can automatically trigger in-camera manual focus aids like focus peaking and magnification by simply turning the focus ring. This is a huge advantage that makes manual focusing a lot easier, and it’s a unique feature that no other manual lens for the system offers.

Let’s take a look at all four Loxia lenses so far:

The Zeiss Loxia 21mm f/2.8 Distagon T* is currently the widest of the Loxia lenses, and at $1,499, it’s also the most expensive. This is arguably the best ultra-wide angle prime lens for the FE system, barely edging out the Batis 18mm in terms of image quality. Both lenses are similarly sharp, but the Loxia controls chromatic aberration just a tad better. On the other hand, it suffers a bit more from coma, so if you’re into astrophotography, the Batis lens may be the better choice. For everything else, the two lenses are nearly indistinguishable in real-world shooting. If you’re struggling to decide, my advice is to choose between the two based on your preferred field of view. Keep in mind that in the ultra-wide range every millimeter counts, so 18mm is actually quite a bit wider than 21mm.

The Zeiss Loxia 35mm f/2 Biogon T* is a wonderful lens, and in my mind, the one worth getting first out of all the Loxias. The reason for that is that it’s almost as good optically and almost as fast as the 35mm Distagon, but it’s a whole lot smaller. If you can live without AF, this lens will probably be better for you than the Distagon, if only because you won’t be as limited when it comes to using it as a walk-around lens, which is one of the primary purposes of a 35mm lens to begin with. That said, keep in mind that the Loxia uses a Biogon design that will render images with a different character. In general, most people prefer the Distagon’s bokeh, but this is all entirely subjective. The point is, your mileage may vary, so be sure to try one if at all possible before buying, but rest assured, the 35mm Loxia is a gorgeous lens. It currently retails for $1,299.

The Zeiss Loxia 50mm f/2 Planar T* is the most affordable of the three at $949, but it’s also the least interesting to me. Part of that has to do with just how ridiculously good the 55mm Sonnar with AF is, of course. Both lenses are similar on paper, but the 55mm has the edge in terms of sharpness, bokeh, and overall usefulness. The Loxia is definitely better built, but again, it’s not as if the Sonnar isn’t well built itself. Price-wise, there’s not much difference between them, either. In this case, unless you need or totally prefer MF, I have to recommend going with the 55mm Sonnar instead of this one. From a future-proof point of view, however, both lenses are excellent investments, which is why the 50mm Loxia makes the list despite not being my personal preference.

The Zeiss Loxia 85mm f/2.4 Sonnar T* is a classic portrait prime and, at $1,399, it’s priced at the halfway point between two of the most popular portrait primes for the system: the 85mm Batis and the 85mm G-Master. Like its brethren, the 85mm Loxia is built like a tank, exceptionally sharp, and essentially distortion-free. Color rendition is typically Zeiss-like: contrasty with plenty of punch and excellent skin tones. Despite its moderate maximum aperture this lens is definitely a worthy addition to the Loxia line, which easily earns it a place on this list.

At the end of the day, all of the Loxia lenses are excellent, and present a very interesting alternative for those who prefer or require manual focus. A time-tested classic with a modern twist, indeed.

A brief aside on the Sony Zeiss 24-70mm f/4 lens

You might have noticed that there’s a high-profile omission in this guide: the Sony Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS lens. That lens has been omitted because I do not consider it to be a good long-term investment, which is the primary factor for inclusion in this guide.

Despite being a pretty good lens overall, the 24-70mm f/4 lens is clearly the weakest of all f/4 zooms currently in the lineup. At 24mm the lens is soft in the corners at all apertures, and it never really gets sharp.

Of course, there’s also the fact that Sony has now released the much-awaited 24-70mm f/2.8 G-Master, which is objectively superior in terms of optical quality, making it a considerably smarter long-term investment.

Again, just to be clear, we’re talking about lenses as long-term investments here. The 24-70mm f/4 lens is still a great lens, and in fact I own it myself. I’m very happy with it, and I’ve gotten many wonderful images out of it. My work does not require a big and heavy standard zoom like the G-Master, and its improvements in optical quality are largely lost on me. That makes the f/4 lens a much better fit for my actual needs, which is what matters most in the end.

If that sounds like you, my advice is to just buy the f/4 lens and enjoy the unmatched convenience it brings. It really is a very good lens, and it will serve you well. Just don’t expect to be able to sell it five years from now without losing some money.

Wishlist for upcoming lenses and/or existing rumors

2017 has already brought a few new pieces of glass for the FE system, including several high-end zoom lenses and budget primes like the new 85mm f/1.8. Having said that, we will probably still see some more FE lenses announced very soon. Sony still has a few gaps to fill in their lineup, and the list of possible candidates includes:

  • More G-Master primes, like the rumored 135mm prime lens. If it turns out to be an f/1.8 lens like the existing version for the A-mount, it’s going to be a system-seller for sure.

  • More Batis lenses. There are still gaps at 35mm and 50mm. Not huge priorities, admittedly, but if you’d like to own a complete set of Batis primes, these are all that’s left.

  • More Loxia lenses. A tilt-shift Loxia lens would have architecture photographers drooling in no time.

  • More affordable primes, like the existing 28mm f/2, 50mm f/1.8, 50mm f/2.8 Macro, and 85mm f/1.8 lenses. A relatively affordable 35mm f/2 or thereabouts is probably the most glaring omission in the system to date.

  • Faster ultra-wide angle primes in the vein of the Sigma f/1.4 Art lenses.

  • Fast super telephoto primes for sports photography, like the rumored 400mm f/2.8 G-Master.

  • Native Sigma Art lenses. You can currently use the existing Canon and Sigma-mount versions with several adapters, including Sigma’s own MC-11, but nothing will ever beat the performance of a native lens. Sigma has publicly admitted to being working on native FE lenses and, according to the rumor sites, we should see a native FE version of their 35mm f/1.4 Art prime before the end of the year. Color me intrigued.

So what do I buy first?

Now that you know what the best FE lenses are, let’s answer the million dollar question: where do I start?

If you’re just starting out your FE lens kit and price is not a concern, the 24-70mm f/2.8 G-Master zoom lens is probably the smartest investment. It will give you all the more frequently used focal lengths with an optical quality that rivals some of the best primes in the industry. Its only downsides are price, size, and weight, but it will still be smaller, cheaper and lighter than buying and carrying three or four primes to cover the same focal range.

If on the other hand you prefer to start your kit off with a prime lens, I highly recommend going with either the 25mm f/2 Batis, 55mm f/1.8 Sonnar, or 85mm f/1.8 Batis as your first lens depending on your shooting style. These lenses represent the best overall value and a great compromise between size, weight, image quality, build quality, and price. You can’t go wrong with any of them. If size and weight don’t bother you much and you don’t mind spending a bit more, the 35mm f/1.4 Distagon is also an excellent choice as the foundation upon which to build up your kit.

From then on, it’s only a matter of expanding your lens arsenal in the direction you shoot most often. If you can, rent every lens you’re curious about before buying it and take your time to learn where you’re most comfortable. Go with your gut, but be aware that sometimes it takes a while to get used to a new focal length, so be patient and don’t be quick to dismiss any particular lens. And of course, above all, be sure to enjoy the process.

Final words

The whole idea of looking at lenses as long-term investments is born out of necessity. Lenses are expensive pieces of equipment, and very few people can afford to be upgrading them every couple of years.

The Sony FE system is a perfect example of this philosophy. Most of the available lenses for the system are incredible pieces of glass. Every single one of the lenses featured in this guide offers best-in-class performance not only within the context of the FE system, but arguably across any other camera systems as well. Lenses like the 35mm f/1.4 Distagon, the 50mm f/1.4 Planar and the 85mm f/1.4 G-Master — the holy trinity of fast f/1.4 primes for the system — have raised the bar for the industry, and we’re all better off for it.

Also, investing in high-end lenses is a great way to future-proof your kit.

Even now that Sony has released the 50mm f/1.4 Planar lens, the 55mm f/1.8 Sonnar is still an awesome lens. Likewise, the fact that the 85mm f/1.4 G-Master lens now exists doesn’t take anything away from the 85mm f/1.8 Batis. When you invest in quality optics, you are way less vulnerable to gear acquisition syndrome, and you can just be at peace with your equipment.

And finally, when it’s time to sell, ten or fifteen years from now, your lenses will have retained most of their value, allowing you to reclaim a sizable part of your original investment, or to make an eventual transition to a new system a whole lot less painful for your wallet.

Camera bodies come and go, but lenses are long-term investments. Invest in top-of-the-line glass, and never look back.

Thank you for reading this far. If you found this guide helpful, please take a minute to share it on your preferred social network by using the links below. Thanks!

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<![CDATA[A review of the leather Bond Street by ONA →]]> 2017-08-24T19:05:04+02:00 http://www.analogsenses.com/2017/08/24/a-review-of-the-ona-bond-street-camera-bag My review of the leather Bond Street camera bag by ONA was published last month on Tools & Toys. I’ve been slow to link to it because, well, life got in the way, but here it is.

This has become an instant favorite of mine. It’s a bag I use every single day, not just to carry my camera, but far more important stuff: my glucose meter and insulin pen. I had been searching for a stylish bag of the right size, and the Bond Street is just what I’d been looking for. Not too small, and not too big. Just right.

If you’re looking for not just a camera bag, but a great everyday bag, period, head on over to Tools & Toys for the full review.

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<![CDATA[Candid, Episode #50 (-1): Live from Toronto! →]]> 2017-08-19T00:01:40+02:00 http://www.analogsenses.com/2017/08/19/candid-episode-number-50-1-live-from-toronto Meeting in person for the first time ever, the team converges on Toronto for a live episode! Hijinks ensue as we discover new camera systems, new mediums, and how to properly pronounce my name.

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<![CDATA[Candid Conversations: Olympus´ Yannick Michaud →]]> 2017-08-07T00:01:13+02:00 http://www.analogsenses.com/2017/08/07/candid-conversations-olympus'-yannick-michaud Marius and I sit down with special guest Yannick Michaud from Olympus to talk about the company’s past, present, and future.

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<![CDATA[Candid, Episode #47: Two Canadians and a Spaniard walk into a bar... →]]> 2017-07-25T00:00:48+02:00 http://www.analogsenses.com/2017/07/25/candid-episode-number-47-two-canadians-and-a-spaniard-walk-into-a-bar-dot-dot-dot All three hosts are back on the air to make a very special announcement… and to hear all about Marius’ adventure in Romania with the Fujifilm GFX!

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<![CDATA[Candid Conversations: Panasonic´s Trisha Gillings →]]> 2017-06-26T00:00:15+02:00 http://www.analogsenses.com/2017/06/26/candid-conversations-panasonic's-trisha-gillings Marius and I are joined by Panasonic’s Canadian Product Manager for Imaging, Trisha Gillings. Conversation ranges from the interesting relationships at the heart of the Micro Four-Thirds consortium to some behind the scenes insight into how the latest Panasonic products came to be!

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<![CDATA[Candid, Episode #45: Canons, Macs, and the iPad Pro →]]> 2017-06-08T17:00:41+02:00 http://www.analogsenses.com/2017/06/08/candid-episode-number-45-canons-macs-and-the-ipad-pro Marius and I return to discuss Marius’ weekend with a Canon 5D Mark IV. Then it’s time to unpack Apple’s WWDC announcements as they pertain to photography, with a special iPad Pro segment featuring friend-of-the-show Thomas Wong.

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<![CDATA[Candid, Episode #44: The Sony a9 →]]> 2017-05-14T12:22:51+02:00 http://www.analogsenses.com/2017/05/14/candid-episode-number-44-the-sony-a9 This week on the podcast, the whole gang is back together to talk Sony – the a9, the 100mm Macro, the 100-400mm GM, expanded Pro support, and more!

Note: we experienced some technical difficulties with the recording, so please forgive the degraded audio.

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<![CDATA[Candid, Episode #43: Street Photography →]]> 2017-04-02T22:49:37+02:00 http://www.analogsenses.com/2017/04/02/candid-episode-number-43-street-photography This week on the podcast, Marius and I catch up on a bit of news before diving into the wonderful world of street photography: what it is, how to approach it (including getting over the fear of starting), and some of our favorite tools & techniques.

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<![CDATA[The Sony Zeiss Distagon T* FE 35mm f/1.4 lens review →]]> 2017-03-28T20:56:35+02:00 http://www.analogsenses.com/2017/03/28/the-sony-zeiss-distagon-t-star-fe-35mm-f-slash-1-dot-4-lens-review My review of the stunning Sony Zeiss Distagon T* FE 35mm f/1.4 ZA lens was published today on Tools & Toys.

This review is a special one for me. I’d been after this lens since it was announced a few years ago, and ever since I finally got it this summer I’ve been fighting the urge to write my hot take on it.

It would have been fun, but this time I felt like I needed to use the lens for a good, long while before putting my thoughts out there. Rushing to judgement is never a good idea, and I really didn’t want to spoil this one because I had a feeling it was going to be one of my all-time favorite lenses.

Now, after six months or so I finally feel prepared to review this lens, and I’m happy to say my take on it remains as enthusiastic as it was on day one. The Sony Zeiss 35mm f/1.4 is an absolute stunner of a lens, and I’m so glad I bit the bullet and bought it despite the steep $1,600 price.

This is also a special review because it’s a pretty obvious love letter to Madrid — more so than any of my previous reviews. I’ve never been shy about telling people just how great a city Madrid is, but this is one of the first times when I feel like I’m actually able to show them. And it feels great.

If you have some time, grab yourself a nice beverage and head on over to Tools & Toys for the full review.

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<![CDATA[A Candid Conversation with Erin Brooks →]]> 2017-03-20T22:18:10+01:00 http://www.analogsenses.com/2017/03/20/a-candid-conversation-with-erin-brooks Erin Brooks, iPhoneographer extraordinaire, joins us for a far-reaching chat about modern photography. Along the way, we find out about her involvement in the Shot on iPhone campaign for Apple, her favorite apps for editing, and where a standard mirrorless camera fits into her workflow.

Erin is such an awesome guest. Trust me, you’re not going to want to miss this one.

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<![CDATA[Candid Conversations: Adobe’s Josh Haftel →]]> 2017-02-23T22:16:27+01:00 http://www.analogsenses.com/2017/02/23/candid-conversations-adobes-josh-haftel This week’s show features Josh Haftel, product manager for Lightroom Mobile at Adobe. He joins us in a wide-reaching discussion about the state of mobile photography, the future of imaging technology, and where Lightroom fits into the picture. Tons of really cool stuff to unpack in this one.

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<![CDATA[iTunes Terms and Conditions: The Graphic Novel →]]> 2017-02-09T21:40:40+01:00 http://www.analogsenses.com/2017/02/09/itunes-terms-and-conditions-the-graphic-novel Best thing I’ve seen in a long time. Just click, I don’t want to spoil it for you.

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<![CDATA[On the future of computing]]> 2017-02-02T21:51:48+01:00 http://www.analogsenses.com/2017/02/02/on-the-future-of-computing Earlier this week Apple published their latest quarterly results, including record revenue and iPhone sales. Meanwhile, though, iPad sales were once again down year-over-year, in a trend that’s starting to get too long to ignore.1

I’ve been thinking a fair bit about the future of the iPad lately. This recent article by Marco Arment does a good job of summarizing how I feel about it:

What if the iPad isn’t the future of computing?

What if, like so much in technology, it’s mostly just additive, rather than largely replacing PCs and Macs, and furthermore had a cooling-fad effect as initial enthusiasm wore off and customers came to this conclusion?

That sounds about right to me. I’ve owned an iPad ever since the iPad 2 was released in early 2011, almost six years ago. Since then, I’ve also owned an iPad 3 — the first iPad with a Retina screen, which was absolutely gorgeous — and now an iPad Air (first generation), which is the newest computing device in my house aside from my iPhone 6S. It’s way more modern than both my 2008 iMac and my 2010 MacBook Pro, and still runs pretty much as fast as it did when I bought it.

I’ve used and loved every one of my iPads, but a few months ago I started noticing a worrying trend. It doesn’t feel like it, but the truth is I haven’t regularly used my iPad Air in a very long time. So long in fact, that the last couple of times I reached out for it I discovered it was out of battery. And these things take a long time to discharge.

If I try to remember the last time I was amazed by an iPad app, I draw a blank. I just can’t seem to find a use case for it. When I’m on the couch I prefer to use the MacBook, and when I’m at my desk I’d much rather use the iMac. The rest of the time, well, that’s what the iPhone is for.

Pretty much everything I do on a computing device is easier to do or just plain better to do on either one of my Macs than it is on the iPad, and I can’t find anything in my workflow that can only be done on the iPad. Figuring out the right workflow and combination of apps to accomplish fairly trivial tasks seems like an awful lot of work most of the time, and at some point I guess I simply stopped trying. Plus, to be fair, I love the Mac. I always have, and I’m not looking to replace mine anytime soon.

Your mileage may of course vary, but at the end of the day, I believe that’s the problem for me: I just prefer the Mac platform, and it’s going to take more than feature parity for the iPad to eclipse that.

I suppose it could just be that I’m too set in my own ways to appreciate the wonders of the iPad. I’m well aware I’m not your typical consumer, but what if I’m not in the minority here? What if most people, regular consumers included, feel the same way?

Skating to where the puck is going to be

If the iPad is to be the future of computing, it doesn’t just need to be able to do the same things we do on a Mac today, it needs to unlock entirely new ideas and tasks that we never even thought to attempt on the Mac. That’s the path forward, and it’s all about the software.

I don’t think there’s anyone left out there complaining that their iPads are not fast enough these days, or that battery life isn’t good enough. Similarly, screens are gorgeous, storage is ample, and wireless connectivity is better than ever. By all accounts, the iPad is a mature product line hardware-wise, and yet it is still very much in its infancy when it comes to software.

The early days of iOS on the iPad were extremely promising, as the larger canvas enabled third party developers to come up with lots of really innovative ideas. However, somewhere along the way development of iPad-specific features in iOS seemed to stall and it never meaningfully picked up again, leaving many of those developers hamstrung by the limitations of the OS.

What does a mature and advanced OS for the iPad look like? I have no idea, but I can’t help but feel there’s still a lot of untapped potential for it. There has to be.

There’s a problem, though. In order to move the needle, Apple will probably need to increase the resources they’re putting into the development of iPad-specific — or even iPad-only — iOS features, and as of today, iPad sales numbers don’t seem to warrant that. It’s a bit of a catch-22: sales probably won’t pick up until Apple makes substantial improvements to iOS, but Apple can’t reasonably justify investing resources to make those improvements because current sales numbers are not only poor, they’re actually getting worse.

How to break the cycle, then? Enter Tim Cook.

For more than a few quarters now, Tim Cook has used the term “bullish” to describe his attitude towards the future of the iPad. This is a long-term game, and Cook appears to be convinced that the iPad has what it takes to bring about the next massive shift in computing for the masses. It’s a noble goal, and if there’s a company out there with the right corporate DNA to pull it off, it’s certainly Apple.

So far, it’s clear that Tim Cook plans to continue to invest in the iPad. But in the absence of strong sales, how long can he keep it up?

Look to WWDC in June for the first signs of change. If iOS 11 brings substantial new features for the iPad, it could very well signal the beginning of a historic turnaround. However, if Apple continues to neglect the iPad to focus on the — admittedly much more profitable — iPhone, we may have to start looking for the future elsewhere.2


  1. Header image courtesy of Marius Masalar.

  2. Not to be dramatic, or anything. The future of computing will happen anyway, who cares what it looks like as long as it’s better?

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<![CDATA[Candid, Episode #40: Medium Format—The Bigger Picture →]]> 2017-01-27T19:01:23+01:00 http://www.analogsenses.com/2017/01/27/candid-episode-number-40-medium-format-the-bigger-picture Leica and Fuji have both announced new products, including a competitively priced medium format system, the GFX. We take this opportunity to talk about Medium Format as a whole, and who might be most tempted to make the leap.

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<![CDATA[Candid, Episode #39: Everything Old is New Again... Except Lightroom →]]> 2017-01-13T15:42:27+01:00 http://www.analogsenses.com/2017/01/13/candid-episode-number-39-everything-old-is-new-again-except-lightroom This week Marius and I do our best to catch up on the deluge of photo news from the week. The Panasonic GH5, Kodak’s Ektachrome revival, and DJI’s supposed transition to Hasselblad ownership are all addressed, along with a wishlist for Adobe Lightroom in 2017.

Also, don’t forget to join the conversation in our new public Slack channel! We already have a great community, and it’s growing every day. See you there!

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<![CDATA[A review of the Think Tank Retrospective 6 camera bag →]]> 2017-01-09T12:23:25+01:00 http://www.analogsenses.com/2017/01/09/a-review-of-the-think-tank-retrospective-6-camera-bag My last review of 2016 was about one of the best camera bags I’ve ever used: the Think Tank Retrospective 6.

Now, long-time readers may know that I’ve owned the smaller Retrospective 5 for a few years already. That means I knew what to expect from the new bag going in, and I’m happy to say it didn’t disappoint.

The Retrospective 6 has all of the strengths of the 5, but its larger size makes it a lot more versatile. I can easily carry a full kit with it, and the entire package is somehow still light enough on my shoulder that I don’t get tired, unlike my previous experience with the leather Brixton by ONA.

The Retrospective 6 has quickly become my go-to bag, both for everyday use and for travel. That’s no small feat, I assure you. If you want to know more about it, head on over to Tools & Toys for the full review.

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<![CDATA[Candid, Episodes 36, 37 and 38 →]]> 2017-01-09T12:11:51+01:00 http://www.analogsenses.com/2017/01/09/candid-episodes-36-37-and-38 I’ve missed out on linking to Candid’s last few episodes, so here’s a quick rundown for you:

  • Episode 36 is all about color gamuts: what they are, how they impact your workflow as a photographer, and why you should care about the recent trend towards wide color gamut displays.

  • Episode 37 tackles the concept of narrative in photography, and why it’s getting more difficult to develop as a skill in the digital age. We also discuss Marius’ recent system switch back to Fuji.

  • Episode 38 addresses the specific issues we deal with when shooting in cold environments, and we also introduce our first public Slack channel. Come join us!

I like how all three of these turned out, and I feel Candid is in a good place right now. The new Slack community is growing by the day, and we’re already working on several new ways to improve the show in 2017. Stay tuned for more!

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